DocSIG Officers
Chair
Kimberly A. Whitler, Indiana University
Email: kwhitler@indiana.edu
Kim is a second year doctoral student at Indiana University. Prior to pursuing her Ph.D., she worked in a variety of marketing positions in the U.S. and overseas for companies such as Procter and Gamble and PetSmart. Most recently, she served as the Chief Marketing Officer for David's Bridal. Kim's research interests focus on strategic marketing issues including how retailers can develop and enhance the brand-consumer relationship and understanding how CMOs can maximize marketing function capabilities.
Vice Chair of Communication Email: liwuhsu@bu.edu Liwu is a doctoral candidate at Boston University’s School of Management. He holds a B.B.A. in Marketing from National ChengChi University and M.B.A. from National Dong-Hwa University, Taiwan. He served as a Lieutenant in the Taiwan Army from 2002 to 2004. Prior to entering the PhD program, he received an MA in applied statistics from the University of Pittsburgh. His research interests focus on the link between marketing and firm value. Liwu’s dissertation contributes to the literature on branding, firm valuation and risk components by examining the role of brand equity in an environment characterized by Web 2.0. Other projects include brand portfolio strategy effects on firm performance and the influence of strategic emphasis in franchised channels on shareholder value. Liwu enjoys bowling, playing poker, and traveling with his wife, Suchen.
Vice Chair of Research
Email: myeh@kent.edu Marie A. Yeh is a third year doctoral student at Kent State University. She received a Master's in Education in Counseling from Old Dominion University in Norfolk, VA and a Bachelor of Science in Health Education from the University of Maryland, College Park. Her extensive work experience includes management positions in healthcare, nonprofits and the public sector. She most recently was the principal/owner of a fundraising consulting firm. Her research interests include persuasion, consumer socialization and decision making as well as healthcare marketing. She is also a passionate social entrepreneur having been involved in the start-up of two nonprofit organizations.
Vice Chair of Social Media
Email: mwnieves@hotmail.com Melissa is a second year Ph.D. student at Florida State University. She earned her MBA from Florida Gulf Coast University in Fort Myers, FL and her BA from Stetson University in DeLand, FL. She brings to the table nearly ten years of sales and marketing management experience from corporations such as Bayer HealthCare. This leads her to her research interests in sales and strategy. Besides research, Melissa is a marathon runner and enjoys many activities with her three dogs and her husband including boating, fishing, hiking, and especially traveling. Vice Chair of Membership Insights
Email: nankurt@comcast.netnet Melissa is a second year Ph.D. student at Florida State University. She earned her MBA from Florida Gulf Coast University in Fort Myers, FL and her BA from Stetson University in DeLand, FL. She brings to the table nearly ten years of sales and marketing management experience from corporations such as Bayer HealthCare. This leads her to her research interests in sales and strategy. Besides research, Melissa is a marathon runner and enjoys many activities with her three dogs and her husband including boating, fishing, hiking, and especially traveling. Vice Chair of Networking
Email: egillespie@bus.olemiss.edu Erin is a third year doctoral student at the University of Mississippi. She earned her MBA and Bachelor of Science in Marketing from Auburn University. She has worked in sales and advertising, most recently working as a pharmaceutical sales representative for GlaxoSmithKline for several years. This experience has led to her strong research interest in sales. Erin also enjoys spending time with her husband and two dogs.
Vice Chair of Content Management
Email: jpboichuk@uh.edu Jeff Boichuk earned an MSc in Marketing at Brock University (St. Catharines, Ontario, Canada), just a short drive from his hometown – Burlington, Ontario. That was during the years 2008-2010. Now, deep in the heart of Texas, Jeff is a second year PhD student at the University of Houston. Interested in strategy and empirical modeling research, he strives to address managerially relevant problems with comprehensive analytic procedures. He’s an active member of the Sales Excellence Institute (SEI) at the University of Houston and thoroughly enjoys interviewing and interacting with executives, managers, salespeople, and customers of SEI’s strategic partners. This research approach allows him to truly understand marketing phenomena from multiple angles. His current research is focused on the topics of New Product Development, Customer Relationship Management, the Marketing-Sales Interface, and Customer Orientation. Vice Chair of Technology
Email: joh8@gsu.edu Joon is currently working on his Ph.D. in Marketing, second year, at the J. Mack Robinson College of Business, Georgia State University. Joon received an MSBA in Finance from University of Rochester, an MBA from Duke University, and a BBA from Korea University. Prior to joining the current Ph.D. program, he was a Ph.D. student in consumer economics at Purdue University. Particular research interests focus on marketing strategy, B2B marketing, sales, and international & cross-cultural marketing. He presented his paper at 2011 Winter AMA. His work experience includes management positions in strategy and business management, product development, and project management. In particular, he was a vice president of business and sales management for wealth management business at HSBC and an assistant vice president at Citibank. Joon enjoys golfing and traveling with his wife, Hyun, and two daughters, Juhye and Juwon. Academic Council Liaison for AMA
Email: jcotte@ivey.uwo.ca June Cotte is an Associate Professor and George and Mary Turnbull Faculty Fellow at the Richard Ivey School of Business at The University of Western Ontario. In 2001, Dr. Cotte joined the Ivey faculty from the faculty of the Moore School of Business at the University of South Carolina. Prior to teaching at the Moore School, she completed her PhD in Marketing at the University of Connecticut. Dr. Cotte’s research interests focus on behavioral issues, including why and when people will pay more for ethically produced products, how people perceive time and how that influences their behavior at work and at leisure, family influence on behavior, and consumption issues in gambling. Her work has appeared in the Journal of Consumer Research, Journal of Business Research, Journal of Strategic Marketing, Journal of Services Marketing, and the Journal of Managerial Psychology, as well as in other journals and books. Additionally, Dr .Cotte has won several honors for the research she has done, and her consumer research has been funded by the Social Sciences and Humanities Research Council of Canada (SSHRC). At Ivey, Dr. Cotte has taught marketing management and sales management courses, as well as teaching the doctoral students about research methods and consumer behavior topics. Currently, she teaches marketing in several Ivey Executive Development courses, as well as in the Executive MBA. Her work experience includes marketing research and industrial sales analysis positions.